Everyone wants to start a blog and immediately have a bunch of viewers and instant success. However, the trust is, it’s just not like that. Growing a blog following can be a long and difficult road. Many people give up on their blogs after a year or two due to low views and creative burnout. Which is why I wanted to share with you the top mistakes new bloggers make that are killing their blogs and creative content.
These mistakes are ones I made in the beginning as well and I can tell you from experience, fixing these mistakes can be a lifesaver for your blog. So pay attention closely as we dive into the biggest mistakes you are making with your blog.
5 Major Mistakes with Your Blog
1. You Spend too much time on Instagram and not your blog
Your blog is your brand. Instagram is only a tool to help people find out about your brand. Too often do people get wrapped up in instagram and producing content for it that they forget that instagram is not their brand. Your blog is a representation of your brand and should be where you are spending your time. Especially if you own your website. You will never own instagram and all the work you do on their is never really owned by you. If instagram decides to shutdown one day, then guess what, say goodbye to all your content and media because you do not own it.
If your really want to see your brand flourish, you need to spend time where it counts, which is on your blog and building a following for your blog. This means building up email lists and ways for people to find your blog and continue to tune in and return weekly.
2. Ignoring Pinterest and not promoting blog posts
Do yourself a favor and get involved in Pinterest. Pinterest is an amazing tool that will help drive viewers to your site everyday. Creating a blog post and then NOT promoting it is wasted energy. How will anyone know about your blog post if you do not promote it…? Sure if you have an email list, they will know but you will not gain new followers that way.
You must get comfortable with learning to promote your most recent blog post on social media. This way new people are finding your content and will hopefully become repeat readers.
If you have the extra money then invest in tailwind and make promoting on Pinterest automatic. This app will automatically post your content to Pinterest for you saving you a TON of time.
3. Spending WAYYYYY too much time thinking about design and changing theme
Sorry to break it to you, but an amazing and expensive theme and design does not equal viewers. Many people who visit a blog are going to read the content and hopefully learn something from it. As long as the page is easy to read and the site is user friendly then you are good to go.
Most people do not visit blogs to look at the site design and pretty themes. Sure they may help if you are in fashion industry but realistically people just want to be able to easily read your content and then use your site to easily find new content.
Do not over complicate your site and with a ton of different categories and making it difficult for viewers to navigate through your site. If you do, then believe me your bounce rate will be high (meaning how quickly someone leaves your site).
The best option is to keep your blog theme simple. Have a main color palette that viewers can start to recognize as your brand and a simple home page that will make it easy for them to navigate and use. Also make sure your blog posts and content are easily accessible. I, for one, love having my most recent posts available on my home page so that people can see what is available and hopefully read a couple different articles.
4. Not commenting and interacting with other blogs in similar niches
If you do not communicate with other bloggers in your niche it will be hard for new followers to find you. Yes it may seem weird to target other bloggers as viewers for your site but I promise you other bloggers are your biggest supports in the beginning.
Even new bloggers have a few people who view their site and if your start interacting more with other bloggers by commenting on their blogs and sharing advice then their viewers may start to become your viewers too and this creates a bigger network for you.
Don’t be afraid to reach out to other bloggers about guests post too. Guest posting on other peoples blogs is an amazing way to get link backs to your site and to grow your following. Commenting on other peoples sites also helps with link backs to your site.
5. Comparing your new blog to other bloggers who have been doing this for years
Comparison is the quickest way to kill your blog. People compare themselves and their success to others all the time. The issue is that constant comparison causes internal conflict and negative feelings, which is why it is best to avoid it all together. Instead focus all your efforts on your own blog and content.
New bloggers are always looking for advice and ways to grow and looking to blogging idols is a common tactic. The issue is many new bloggers will compare their new blog to someone who has been blogging for years and state “how come she has so many followers?” or “why does my blog not look like that?” Believe me I understand the habit well, I used to compare myself and my success against others ALL THE TIME! It was draining and disheartening, which is why when I stopped comparing and started focusing on myself and what I wanted to accomplish, more success came my way.
When you stay in your lane and keep your focus on your blog or brand you will see a huge pay off for a couple of reasons. One, because people can spot a copycat a mile away and will not want to follow along if they can get the original, better version elsewhere. Two, people want to know they are following an authentic person that they can connect with.
The main reason why some bloggers have a bunch of followers is that their viewers feel connected to them and enjoy their content. You will get a better following if you stay true to yourself and do not try to be someone else. People like other people who are genuine.
Remember it’s always better to be a genuine person, than a fake, popular person.
Ok so that was a lot of information so let’s do a quick recap on the 5 major mistakes with your blog and what you should be doing instead.
- Spending too much time on social media. Make sure you’re spend your time on your blog and creating content there.
- Not promoting your blog. You must promote your blog content to drive traffic. This is a MUST!
- Wasting on your time on design. Focus on the actual content and what your are writing. The writing is what matters most. Just keep the design simple and consistent with your blog to build a recognizable brand.
- Not communicating with other bloggers in your niche. Reach out and share the love on other bloggers sites to help grow your site. I promise your the reward is huge. You will gain new friends, amazing advice, and new followers. It’s a WIN-WIN situation!
- Comparing your success to others. Comparison in general is a bad idea. There is nothing to be gained by this other then negative feelings. Focus your energy on improving your content and continue to produce consistently for your viewers.
If you fix all these mistakes then you will start seeing results with your blog. Do not get wrapped up in all the other stuff like social media and comparison, it will do you no good. Just keep your eyes on your brand and you will start to see your viewers grow to rewarding numbers.